October 18, 2012

Calling All Real Estate Professionals - Make Your Open House Stand Out!

Make Your Open House Stand Out!

  • Hold open houses after work or during lunchtime on weekdays.
  • Hold the home Open at different times to get different people inside.
  • Hold the open all day long from unconventional times of 9am to 6 pm.
  • If the property has an amazing view of sunset, hold your Open House during that time.
  • Provide easy to eat snacks and cold beverages, offer iced tea and lemonade or fresh squeezed orange juice in the summer, warm tea and coffee or cocoa in the winter, warm apple cider in the fall.
  • If it's hot out, have water bottles made with custom labels.
  • Have your visitors enter a raffle for a giftcard, a gas card, a cook book, ceramic pots, gardening utensils
  • Don't have a sign in sheet - Instead use Registration Cards. Something like Seven Basic Question on large Index Cards:
    1. Name
    2. Phone #
    3. E-Mail
    4. Do you have an Agent:
    5. Agent Name
    6. Agent Phone
    7. What do you want in a home?
Very simple - basic and non threatening. You can ask more questions latter.
  • Make professional custom packets for the property including a color brochure or flyer of the property, neighborhood and school information, an itemized list of annual utility costs,  lists of improvements made, noting the year and cost, and copies of any structural surveys or appraisals you’ve had done within the last year ... OR ... 
  • Put out the related information on a display board and offer to send a copy to anyone who registers with you.
  • Put an "Open House" sign with day/time in the yard a few days in advance.

  • If the home is still occupied think about pairing the open house with a yard/garage sale.
  • Put out 30 plus signs from the freeway exits all the way to your listing.CDs
  • Prepare virtual tour CDs and matching jewel cases.
  • Invite a mortgage professional to attend and prequalify buyers.
  • Make up a questionnaire asking visitors for a room by room feedback. Put this on a clip board to carry with them as they go room to room and give them one of your pens with your info on it.
  • Have a contract completely filled out waiting the buyer's signature.
  • Put on  a DVD slide show with pictures of the local area and the house with light background music.