Top 5 Father's Day Gifts & Free Shipping on $50+

         
         

Make Him Smile My father treated us like queens. I remember when boys would come to the house for dates. One time, this boy came in a car and beeped his horn. Well, my father went out there and told him that if he was picking up his daughter, he had to get out of the car and knock on the door! He demanded others to respect us as he did. —Stephanie Shop Funny T-shirts » Support His Hobbies My favorite memory is going fishing with my dad. We would go out the night before and get worms from the yard. We'd put them in the fridge so that they'd stay alive. Then, in the morning, we'd grab them, and we would be out fishing all day. Those were the best days. —Allyn Shop Hobby Gifts » Remember A Family Trip A few years ago, I took my dad on a backpacking trip to Yosemite. It was the first time that he'd gone since he was a boy scout. We had an amazing time, so I took one of the pictures from our trip and put it on a poster to give to him. He LOVED it, and now he's reminded of our trip all the time! —Elaine Create Your Own » Celebrate Your Super Dad My dad has always been there for me - no matter what. If I need help with something, he would drop everything to help me, even if it is at 3AM or in the middle of a meeting! He is simply my hero. —Shelli Shop Super Dad Gifts » Tell Dad That You Love Him My Dad is amazing! Once, I was out with my friends, and I stayed out past my curfew. When I came back, Dad was really upset. He wouldn't say anything, but I knew it, so I made this "sorry" card for him and placed it at his side table. I thought that he would wake up and see it. Well, when I woke up in the morning, I saw the same card at my side table. It read: "I love you, but don't do it again!" *Sigh* I love him SO MUCH!!!! —Maria Shop Father's Day Cards »

* To qualify for this free shipping offer, one or more Zazzle products must be purchased with a net sale price equal to or greater than 50.00 dollars. The coupon code FREESHIPFORU must be entered during checkout to receive the offer. The free shipping offer is for economy shipping to U.S. addresses only. Offer does not apply to shoes, skateboards, custom framed prints, screen printed apparel, photo sculptures, binders, premium ornaments, or premium keychains. Shipping charges will apply to oversized orders and orders being shipped on an expedited basis or outside the U.S. Offer is valid through June 1, 2011 at 11:59pm PT. Your order must be placed during that time to qualify for this special offer. This promotional offer may not be combined with any other Zazzle promotional or discount offers. Offer valid on Zazzle.com only.

Marketing with Postcards

       
       

What has a better chance of getting read, letters or postcards? If you chose postcards, you’re right. According to the United States Postal Service®, studies show that while on average only 14% of letters get read, postcards have a 94% success rate. With postcards from BWMedia Designs and Zazzle, you’re on your way to creating effective direct mail that gets noticed.

It’s not just their readability that makes postcards a valuable marketing tool. Postcards are also inexpensive to produce and mail, too. Once you’ve decided to use postcards to market your business, how can you make sure you use them effectively?

Select the Right Postcard Format

The first step is to select a mailing format. Will a simple standard postcard serve your purpose, or should you use an oversized card, a self-mailer, or some other format? To decide, you need to ask yourself what you want to accomplish with the mailing. If you’re looking to generate traffic to your business, a single postcard with a call to action might easily fill the bill. Tell recipients to bring in the card when they visit, and they will receive something special for doing so. If you’re looking for sales leads, you’ll need a way for customers to respond. In that case, a double postcard with a business reply feature might be the appropriate format.

Design for Effectiveness

Now you’re ready to add content and design to your postcard. To create an effective message, Heisler provides these recommendations. Use a bold headline to entice recipients to read more. Keep your postcard clean, uncluttered, and easy to read. Focus on benefits. Give your potential customers a way to respond. And never, ever bury your contact information.

Compile a Mailing List

Of course, the perfect format and the most beautiful design won’t do you any good unless you send your mailing to an appropriate audience. Will you send your postcards to your existing customer base or do you want to reach out to new potential customers by renting a mailing list? There are many types of lists available: resident lists, lifestyle lists, new homeowner lists, etc. Do your research and reach out to available resources to help you compile your own mailing list.

Track Your Results

Always track your results. Tracking responses is vital to your success with direct mail. And measuring results doesn’t have to be a complicated procedure. It can be as simple as keeping a record in a notebook or, for the business that does a lot of direct mail, tracking it on your computer. Let’s say you sent out a postcard asking people to request a copy of your catalog. Here’s some information you might consider recording and tracking:

- How many postcards did you mail?
- How many people responded to your mailing?
- What is the response as a percentage of the total postcards mailed out?
- Of those who responded, how many ultimately bought something?
- What are the names and addresses of those who responded?
- What was the value of their order?
- Did they pay their bill?
- Did they order again?

You’ll want to keep this information with an actual sample of what you mailed, the quantity mailed, date mailed, and mailing list used. Good records are the key to your success with direct mail. Start out with the right tools in place and you will be able to measure the effectiveness of your own postcards.

TOP 5 GIFTS FOR DAD

THE TOP 5 GIFTS FOR DAD #5 Custom hats » #4 Father's Day Ties » #3 T-Shirts » #2 iPad cases » Make Dad's day with a gift from the heart. To receive free shipping  on orders $50 or more through June 1, 2011, using code:  FREESHIPFORU #1 iPhone cases » Personalize your own gear, adding photos, text & more. Choose  from many products: Funny T-Shirts Funny Cards Dad T-shirts Dad Mugs Dad hats First Father's Day Gifts New Father's Gifts Fishing Gifts Golf Gifts Sport Gifts Dad Cards Best Dad Cards

find us:       * To qualify for this free shipping offer, one or more Zazzle products must be purchased with a net sale price equal to or greater than 50.00 dollars. The coupon code FREESHIPFORU must be entered during checkout to receive the offer. The free shipping offer is for economy shipping to U.S. addresses only. Offer does not apply to shoes, skateboards, custom framed prints, screen printed apparel, photo sculptures, binders, premium ornaments, or premium keychains. Shipping charges will apply to oversized orders and orders being shipped on an expedited basis or outside the U.S. Offer is valid through June 1, 2011 at 11:59pm PT. Your order must be placed during that time to qualify for this special offer. This promotional offer may not be combined with any other Zazzle promotional or discount offers. Offer valid on Zazzle.com only.

50% Off Business Cards - Two Days Only!

Shop Business Cards  View All >>  |  Create Your Own * 50% of the business card pack net sale price will be deducted when one or more qualifying business card packs are purchased and the coupon code 50CARDNEWBIZ is applied at checkout. The net sale price is the price of the product (excluding shipping and taxes). Offer is valid through May 25, 2011 11:59pm PT. This offer does not apply to past purchases and may not be combined with any other Zazzle promotional or volume discount offers. If a volume discount applies to your order, you will receive either the discount set forth in this offer or the standard volume discount, whichever is greater. Offer valid on Zazzle.com only.